Innovation Management Essay Example | Topics and Well Written Essays - 1750 words

Innovation Management - Essay Example Emphasising this particular concern, the aim of this paper is to explore the strategies adopted by Apple, to counter the competitive influences caused by the innovative strategies taken by Samsung and Google as the major competitors in the industry. Accordingly, due significance will be delivered to the various types of innovative strategies, such as offensive, defensive, imitative, dependent and traditional & opportunist tactics as used or can be used by Apple to overcome the competition challenges. Conclusively, the discussion of the paper will be intended towards developing a 5 years strategic planning, reflecting upon the presently applied strategies, future possible strategies and imbibing new technologies in its currently ongoing practices. Setbacks of Apple in Comparison to the Innovative Strategies Adopted by Samsung and Google Samsung and Goggle are two of the leading brands in the information technology market currently. These organisations can be observed to have taken con siderable plunge towards the application of innovative strategies in order to gain a leadership positioning in the industry context and beat Apple as a competitor in the same. They have not only flooded the market with new innovative and attractive products, but have also been highly focused on understanding customer demand and responding to their changing buying behaviour with efficiency (AFP, 2013). As a consequence, Google was able to obtain a considerable influence on the competitive forces in the oligopolistic market structure of the industry. Similarly, Samsung also believes in rapid innovation concerning the pace of technology advancement in the current phenomenon where the lifecycle of the products are much shortened owing to the imitative strategies practiced by the competitive brands. Samsung appeals to a larger market by providing the customers with a variety of Information Technology (IT) gadgets such as smartphones, tablets, and breathalysers. Assessing the past perform ance of the company, it can be affirmed that Samsung has been doing well in the low-end market and has recently began to expand its presence in the high-end market, giving a tough competition to the already existing brands including Google and Apple. Illustrative, its market share increased to 36% in Q2 of 2011 from about 18% in the same quarter of 2010. While Google has been able to obtain market success based on its product versatility, even though its serves with a limited number of products as compared to Apple and Samsung, Samsung’s success has been mostly driven by its innovative strategies to keep expanding its product line, improving on the basis of differentiation prospects. Replicating the oligopolistic structure of the industry, Samsung also attempts to work in collaboration with other IT companies, including Google to practice innovative strategies and gain competitiveness in the market. For instance, Samsung is renowned as the largest adopter of Google Android so ftware and also a leading supply chain partner of Microsoft Incorporation whereby its major proportion of